Semantic Keyword Research for E-commerce Site Architecture Planning
In this webinar, Kunle will walk you through the process of carrying out effective keyword research for category and product pages on e-commerce sites, from effective market research, semantic concept research and then keyword research. This webinar is beneficial to e-commerce managers and in-house e-commerce SEOs.
What you’ll learn: • Understand what you are optimising for - niche category pages OR entire product catalog; i.e. category pages • Viewing Target keywords as ‘Concepts’ or ‘Topics’ not just phrases • Understanding search context, location and intent • Why query rewriting means you need to carry out semantic keyword research • How to carry out keyword research for transactional traffic that purchase from you • How to prep-up keywords for optimal information architecture • Must have tools for keyword research in e-commerce