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SEMrush Toolbox #18: PPC Keyword Tool


The PPC Keyword Tool offers an easy way to plan and set up an optimized Google Ads campaign. With this tool, users can organize keywords at the campaign and ad group level, quickly set negative keywords and export the campaign plan to seamlessly import into Google Ads Editor.


  • Craig Campbell took us on a tour around the tool: its interface and key features,
  • Then Amy Bishop stepped in and shared some expert tips on successfully integrating the PPC KW Tool and other SEMrush advertising tools into your workflow to streamline your work routine,
  • Q&A session with Craig and Amy.
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