SEO&PPC - Yin and Yang #3 (e-Commerce)
Mike's slides >>>
With paid search as well as organic search, you can attract new customers and strengthen the relationship with the existing ones. Making sure that potential customers find your products and company information at the exact moment they're looking for inspiration or making a purchase decision is the first step for success.
But reaching to these potential clients at every stage of their buying process needs a good strategy. How can SEO and PPC help you get the most of your marketing efforts? How can you plan both sides wisely so that you have the right product strategy and keep a healthy balance between brand building and increasing sales?
In this episode of our series "SEO&PPC – Yin and Yang", we talk about search engine marketing strategies for e-commerce sites.