In ancient Chinese philosophy, yin and yang is a concept of dualism, describing how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent in the natural world, and how they may give rise to each other as they interrelate to one another.
Choosing SEO or PPC or both (in what proportion) is always a hard question. Should I wait and get SEO results? Will I get it? What works for my industry? For my business?
Should I just go for PPC and get my sales today? Can my PPC money help SEO?
Have your own question?
We will try to address these and other questions. We will have two short presentations by Kevin (SEO advocate) and David (PPC), and then go to answer your questions.
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