#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph

English

A practical webinar. It is easy to say that a presence in the Knowledge Graph is the foundation of your AEO efforts and that it is vital to effectively communicate to Google “who you are, what you do and what you offer”. Here we will give you tips and tricks to help you to communicate effectively and cement your place in the Knowledge Graph. Beyond Schema markup (the obvious first step that in isolation is clearly not enough), beyond Wikipedia and Wikidata, beyond the (increasingly unimportant) CIA Factbook… what can you do?

This episode: Where does Google’s Knowledge Graph feed itself? What are the tactics to place relevant information where it counts? What information is truly relevant? Pushing entities is easy. Attributes are the key. How do we use our attributes to unlock the Knowledge Graph?

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