#SEOisAEO: What does Machine Learning DO in AE Today - and what might it do Tomorrow

English

One question I rarely see anyone stick their neck out is “how much does machine learning affect search results today?”. Another is “how will Machine Learning affect search/answer engine optimization in the next few years?” I hope and expect Patrick, Dawn, and Jan-Willem will stick their necks out about how Google uses ML today … but also hypothesize about both how Google, Amazon, Microsoft et al will apply ML tomorrow. I want to know who might make the most of ML today to dominate the search/answer landscape tomorrow. I suspect the answers will not be what you expect!

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