- How effective is Facebook advertising in 2019 for B2B and B2C?
- Before you optimize your Ads for conversions, it’s important to understand how Facebook analyzes that data and uses it over time. Explain that process.
- When thinking through your sales funnel, how do you determine what end goal you’re looking to achieve? (purchase, add-to-cart, add to wishlist, page views)
- Facebook has some of the most powerful targeting tools of any online advertising program. How can you layer targeting options to reach highly focused audiences with a very specific need?
- As we know, people spend a lot of time scrolling their Newsfeed but they’re not necessarily ready to buy. How can you use Ads to nurture that relationship and turn lookie-loo’s into buyers?
- How important are segmented Custom Audiences and where should we begin to build and test these out?
- At what stage or where in the process should we add in Facebook Retargeting Campaigns?
this is a roundtable format with a natural conversation between the guests and host
Guests: Andrea Vahl, Amanda Robinson, and Andrew Foxwell
Hosted by Rebekah Radice
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