Social Media Metrics: Measure What Matters

One of the most frequent complaints/challenges I hear from both clients and colleagues is the lack of a framework for measuring the impact of Social Media on an organization’s overall marketing and business strategy. This webinar will focus on how to (1) develop and implement meaningful, business-aligned metrics for social media campaigns; (2) use those metrics to optimize your social media strategy and (3) quantify the impact of social media on business outcomes in a way that resonates with C-suite leadership

This webinar will be in a Hybrid format: short presentation by Sam will follow by the panel discussion. Hosted by Mark Traphagen.