The New Ranking Factor: Semantic Content Optimization

English

 Google now treats content quality and user engagement with your pages as a ranking factor. Leading SEOs are focusing an increasing amount of attention on semantic content optimization (SCO) as a part of how you can gain rank. This presentation will outline how you can integrate SCO into your digital marketing mix. SEO stalwart Eric Enge will be taking a solid crack at building a real plan for you around semantic search.

Specifically, Eric will delve into: 

  • Why Google had made SCO a ranking factor
  • How you can implement SCO practices into your business.
  • How to measure and improve your content quality over time

To help get a solid understanding of the semantic keyword space--attendees of this webinar will have access to a FREE 15-Day trial of SEMrush Guru