The Smart Answer To Smart Shopping
The lack of control you have through smart shopping campaigns.
The paid search industry has changed rapidly over recent years, and the latest trend to take over is smart bidding. Matthew Soakell has been fortunate enough to head up an internal campaign to find the solution to one of the most frequent problems his team sees the clients having where smart bidding and smart campaigns are concerned: the lack of transparency and control in smart shopping campaigns.
It's too much of a risk to go from smart shopping campaigns to manual CPC, and therefore you need to transition from smart shopping to a target ROAS bidding strategy.
During the webinar, Matthew will offer his expertise on how to do this, and why it's such a common problem.