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The Ultimate Conversion Optimization Program



Have you perfected your conversion optimization program or are you still planning ad hoc tests on your landing pages? The world’s leading optimizers have well-oiled optimization machines with cross-functional teams that run disciplined, insight-driven experiments. These 'machines' operate with the right mix of left-brain and right-brain, qualitative and quantitative data, creativity and rigour — and with the right process you can do it too. In this session, you’ll hear from Chris Goward, optimization thought-leader, how leading businesses are using optimization processes to gain dramatic revenue lift and insights. You’ll walk away with practical strategies to drive real, tested business results. You'll learn: * How leading marketers are gaining powerful insights and revenue gains, with real case studies * Frameworks and processes to create the best optimization program * The top ways to optimize your website experiences