Recent statements by Google have made it clear that it does use the concept of EAT (Expertise, Authoritativeness, & Trustworthiness) as a ranking factor. Further, core updates like Medic (among others) have shown that Google is taking a hard-line-view in what they consider quality content, long-term relevance, and bottom-line author credibility.
In this webinar with noted SEO experts Casey Markee & Marie Haynes learn all about the Google Quality Rater Guidelines and how a deep-dive understanding of its concepts can both recover previously lost traffic and insulate site owners from the possible future fall-out.
Among the topics to be covered; the concepts of Expertise, Authoritativeness & Trustworthiness, how bloggers can build-up and display EAT on their site and through their actions, an understanding of excessive and misleading ad units, and how to build-up authority and expertise off-site to reinforce on-site signals.
Make sure to submit your questions now so that Casey and Marie can answer them live on the call and then bookmark the date because this one is going to be JAM-PACKED with incredible takeaways!