YouTube Advertising (How to Do) Part 2
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With TrueView for Shopping, advertisers have a variety of options to promote their merchandise with the goal of encouraging users to consider your products in the future. And in many cases, we can have YouTube campaigns that drive revenue and have high ROAS.
Our speakers went over the important components of setting up a YouTube Shopping campaign. They covered how crucial audience targeting can be for campaign success and how to measure the value of your YouTube shopping campaigns including how to evaluate YouTube’s success beyond direct revenue.