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aarp.org

December 2021 Traffic Stats

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AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.

Health
Mass Media
Country Rank289

United States

Discover aarp.org’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on aarp.org’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

11.8M

Organic Search Traffic

11.5M
+1.9%

Paid Search Traffic

286.2K
-2.2%

Backlinks

31.9M

Web Traffic Statistics

aarp.org traffic stats. Organic and paid traffic to aarp.org on desktop.

Traffic Share by Device

aarp.org traffic share across desktop & mobile web.

Desktop

23.9%

Mobile

76.1%

Traffic by Country

aarp.org website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
94.16%51.7M22.37%77.63%
CACanada
1%551.3K55.09%44.91%
MXMexico
0.69%376.8K50.32%49.68%
GBUnited Kingdom
0.47%259.2K37.7%62.3%
ESSpain
0.43%235.3K27.66%72.34%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

aarp.org traffic/customer journey: sites users browse before and after visiting the domain

On aarp.org, visitors mainly come from Direct (63.51% of traffic), followed by google.com (14.02%). In most cases, after visiting aarp.org, users go to doubleclick.net and google.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

91%
Your site
91%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
2
Broken
0
Have issues
48
Redirects
43
Blocked
7

Errors

0

Warnings

3624

Notice

176

Thematic Reports

Crawlability

97%

HTTPS

94%

International SEO

100%

Core Web Vitals

10%

Site Performance

97%

International Linking

98%

Markup

100%