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airbnb.com

October 2021 Traffic Stats

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Unforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.

Business
E-commerce / Shopping
Mobile
Travel
Country Rank306

United States

Discover airbnb.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on airbnb.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

21.5M

Organic Search Traffic

18.7M
+2.7%

Paid Search Traffic

2.7M
-4.1%

Backlinks

141.3M

Web Traffic Statistics

airbnb.com traffic stats. Organic and paid traffic to airbnb.com on desktop.

Traffic Share by Device

airbnb.com traffic share across desktop & mobile web.

Desktop

43.2%

Mobile

56.8%

Traffic by Country

airbnb.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
63.17%43.4M47.59%52.41%
GBUnited Kingdom
1.97%1.4M26.17%73.83%
MXMexico
1.94%1.3M37.1%62.9%
NLNetherlands
1.94%1.3M57.31%42.69%
DEGermany
1.65%1.1M42.82%57.18%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

airbnb.com traffic/customer journey: sites users browse before and after visiting the domain

On airbnb.com, visitors mainly come from Direct (69.25% of traffic), followed by google.com (4.66%). In most cases, after visiting airbnb.com, users go to doubleclick.net and recaptcha.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

77%+3%
Your site
77%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
11
Broken
0
Have issues
68
Redirects
17
Blocked
4

Errors

40
-7

Warnings

490
-120

Notice

399
-139

Thematic Reports

Crawlability

90%

HTTPS

99%

International SEO

95%

Core Web Vitals

50%
+10%

Site Performance

100%

International Linking

85%

Markup

100%