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airbnb.com

June 2021 Traffic Stats

Unforgettable trips start with Airbnb. Find adventures nearby or in faraway places and access unique homes, experiences, and places around the world.

Travel
Real Estate
Hobbies & Leisure
Global Rank507

Worldwide

Country Rank
222

United States

Discover airbnb.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on airbnb.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

22.3M

Organic Search Traffic

21.0M
+4.5%

Paid Search Traffic

1.3M
-37.8%

Backlinks

120.8M

Web Traffic Statistics

airbnb.com traffic stats. Organic and paid traffic to airbnb.com on desktop.

Traffic Share by Device

airbnb.com traffic share across desktop & mobile web.

Desktop

39.7%

Mobile

60.3%

Traffic by Country

airbnb.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
71.47%65.1M43.41%56.59%
MXMexico
1.97%1.8M20.88%79.12%
CACanada
1.86%1.7M34.29%65.71%
ESSpain
1.61%1.5M38.43%61.57%
BRBrazil
1.33%1.2M11.59%88.41%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

airbnb.com traffic/customer journey: sites users browse before and after visiting the domain

On airbnb.com, visitors mainly come from Direct (59.73% of traffic), followed by google.com (8.75%). In most cases, after visiting airbnb.com, users go to muscache.com and paypal.com.

Referring Domains

This chart shows airbnb.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to airbnb.com.

Widget scope: Root Domain