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amazon.com.au

October 2021 Traffic Stats

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Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.

E-commerce / Shopping
Country Rank30

Australia

Discover amazon.com.au’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on amazon.com.au’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

13.9M

Organic Search Traffic

13.6M
+14.7%

Paid Search Traffic

298.5K
+3.3%

Backlinks

54.8M

Web Traffic Statistics

amazon.com.au traffic stats. Organic and paid traffic to amazon.com.au on desktop.

Traffic Share by Device

amazon.com.au traffic share across desktop & mobile web.

Desktop

36%

Mobile

64%

Traffic by Country

amazon.com.au website traffic by country.

Country
All devices
Desktop
Mobile
AUAustralia
87.41%25.3M32.48%67.52%
USUnited States
3.99%1.2M59.71%40.29%
NZNew Zealand
2.17%630.2K42.73%57.27%
CNChina
1.1%319.5K100%0%
GBUnited Kingdom
0.82%237.2K58.11%41.89%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

amazon.com.au traffic/customer journey: sites users browse before and after visiting the domain

On amazon.com.au, visitors mainly come from Direct (66.29% of traffic), followed by amazon.com (3.47%). In most cases, after visiting amazon.com.au, users go to google.com and amazon.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

60%-8%
Your site
60%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
15
Have issues
28
Redirects
50
Blocked
6

Errors

134
-1

Warnings

115
+17

Notice

53
-22

Thematic Reports

Crawlability

83%
-3%

HTTPS

99%

International SEO

N/A

Core Web Vitals

62%

Site Performance

91%

International Linking

87%
-2%

Markup

N/A