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amazon.com

February 2021 Traffic Stats

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.

Shopping
Business & Industrial
Computers & Electronics
Global Rank
7

Worldwide

Country Rank
2

United States

Discover amazon.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on amazon.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

1.7B

Organic Search Traffic

1.6B
+2.9%

Paid Search Traffic

63.1M
+59.8%

Backlinks

9.1B

Traffic overview

amazon.com traffic stats. Organic and paid traffic to amazon.com on desktop.

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Traffic Share by Device

amazon.com traffic share across desktop & mobile web.

Desktop

51.8%

Mobile

48.2%

Traffic sources

No Data

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Traffic by country

amazon.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
79.84%3.3B51.21%48.79%
INIndia
1.81%73.9M44.53%55.47%
CACanada
1.7%69.3M53.99%46.01%
GBUnited Kingdom
1.38%56.2M50.56%49.44%
DEGermany
0.9%36.8M54.83%45.17%
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