Global Rank8
Worldwide
amazon.com
September 2021 Traffic Stats
Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.
Country Rank3
United States
Discover amazon.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on amazon.com’s traffic sources (organic and paid) with channel-by-channel performance data.
Search Traffic
1.7B
Organic Search Traffic
1.7B
-4.4%
Paid Search Traffic
35.1M
-5.9%
Backlinks
20.3B
Web Traffic Statistics
amazon.com traffic stats. Organic and paid traffic to amazon.com on desktop.
Traffic Share by Device
amazon.com traffic share across desktop & mobile web.
Desktop
47.8%
Mobile
52.2%
Traffic by Country
amazon.com website traffic by country.
| Country | All devices | Desktop | Mobile | |
|---|---|---|---|---|
USUnited States | 82.76% | 2.5B | 47.19% | 52.81% |
INIndia | 2.15% | 64.3M | 52.21% | 47.79% |
CACanada | 1.42% | 42.4M | 47.14% | 52.86% |
GBUnited Kingdom | 1.24% | 37.2M | 42.63% | 57.37% |
KRKorea, Republic of | 0.9% | 26.8M | 74.25% | 25.75% |
Traffic Sources
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Try for freeTraffic Journey
amazon.com traffic/customer journey: sites users browse before and after visiting the domain
On amazon.com, visitors mainly come from Direct (64.36% of traffic), followed by google.com (13.53%). In most cases, after visiting amazon.com, users go to google.com and ssl-images-amazon.com.
Backlink Analytics
Report score: Root Domain
Dive into amazon.com’s SEO Authority Score and backlink profile. Authority Score is our proprietary metric used to measure the overall quality of a domain and its influence on SEO. The score is based on the number of backlinks, referring domains, organic search traffic, and other data.
Authority Score
95
Referring Domains
3.3M
Backlinks
20.3B
Backlinks
This chart shows amazon.com’s backlink profile growth over time in terms of total backlinks.
Widget scope: Root Domain
Referring Domains
This chart shows amazon.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to amazon.com.
Widget scope: Root Domain
SEO Audit
The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.
Crawled Pages
100
Health0
Broken1
Have issues38
Redirects61
Blocked0
Errors
53
+6
Warnings
77
-3
Notice
71
+17
Thematic Reports
Crawlability
94%
HTTPS
99%
International SEO
91%
Core Web Vitals
22%
-22%
Site Performance
100%
International Linking
90%
-1%
Markup
100%