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amazon.com

September 2021 Traffic Stats

Free delivery on millions of items with Prime. Low prices across earth's biggest selection of books, music, DVDs, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, groceries & just about anything else.

Computer Technology / Internet
E-commerce / Shopping
Country Rank3

United States

Discover amazon.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on amazon.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

1.7B

Organic Search Traffic

1.7B
-4.4%

Paid Search Traffic

35.1M
-5.9%

Backlinks

20.3B

Web Traffic Statistics

amazon.com traffic stats. Organic and paid traffic to amazon.com on desktop.

Traffic Share by Device

amazon.com traffic share across desktop & mobile web.

Desktop

47.8%

Mobile

52.2%

Traffic by Country

amazon.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
82.76%2.5B47.19%52.81%
INIndia
2.15%64.3M52.21%47.79%
CACanada
1.42%42.4M47.14%52.86%
GBUnited Kingdom
1.24%37.2M42.63%57.37%
KRKorea, Republic of
0.9%26.8M74.25%25.75%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

amazon.com traffic/customer journey: sites users browse before and after visiting the domain

On amazon.com, visitors mainly come from Direct (64.36% of traffic), followed by google.com (13.53%). In most cases, after visiting amazon.com, users go to google.com and ssl-images-amazon.com.

Referring Domains

This chart shows amazon.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to amazon.com.

Widget scope: Root Domain

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

69%+3%
Your site
69%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
1
Have issues
38
Redirects
61
Blocked
0

Errors

53
+6

Warnings

77
-3

Notice

71
+17

Thematic Reports

Crawlability

94%

HTTPS

99%

International SEO

91%

Core Web Vitals

22%
-22%

Site Performance

100%

International Linking

90%
-1%

Markup

100%