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amazon.inAugust 2023 Traffic Stats

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Visits

749.8M

Authority Score

98

Traffic Cost

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Ad Spend

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amazon.in Web Traffic Statistics

Get a snapshot of Amazon India’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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amazon.in Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August amazon.in received 749.8M visits with the average session duration 12:25. Compared to July traffic to amazon.in has increased by 10.2%.

Visits

749.8M
+10.2%

Pages / Visit

3.7

Avg. Visit Duration

12:25

Bounce Rate

53.24%
Total Visits last 3 months
Aug749.8M
Jul680.3M
Jun561.4M
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amazon.in Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Amazon.in's core audience is located in India followed by United States, and United Kingdom.

Country
All devices
Desktop
Mobile
94.32%707.2M19.96%80.04%
1.9%14.2M60.48%39.52%
0.38%2.8M31.46%68.54%
0.35%2.6M31.95%68.05%
0.23%1.7M55.65%44.35%
See all countries

amazon.in Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On amazon.in, visitors mainly come from Direct (45.52% of traffic), followed by google.com (34.67%). In most cases, after visiting amazon.in, users go to google.com and primevideo.com.

amazon.in Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Amazon.in's audience also visits flipkart.com, followed by indiamart.com, and youtube.com.

#1
Visits:397,639,432
#2
Visits:69,544,354
#3
Visits:94,866,879,563
See more competitors

amazon.in Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Amazon.in’s traffic has increased by 3.7% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -43.2% down to current paid search traffic.

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Organic Search Traffic

285.8M
+3.7%

Paid Search Traffic

23.4M
-43.2%

Branded Traffic Share

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amazon.in Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to amazon.in, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
37,200,000
0.08
10.61
N
NavigationalThe user wants to find a specific page or site.
1
5,000,000
0.03
1.42
I
InformationalThe user wants to find an answer to a specific question.
13
414,000,000
0
1.32
C
CommercialThe user wants to investigate brands or services.
9
45,500,000
0.05
0.48
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Last updated: September 21, 2023