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ancestry.com

October 2021 Traffic Stats

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Ancestry® helps you understand your genealogy. A family tree takes you back generations—the world's largest collection of online family history records makes it easy to trace your lineage.

Business
Computer Technology / Internet
Entertainment
Country Rank259

United States

Discover ancestry.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on ancestry.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

13.0M

Organic Search Traffic

12.7M
-5.4%

Paid Search Traffic

317.1K
-23.7%

Backlinks

54.8M

Web Traffic Statistics

ancestry.com traffic stats. Organic and paid traffic to ancestry.com on desktop.

Traffic Share by Device

ancestry.com traffic share across desktop & mobile web.

Desktop

27.9%

Mobile

72.1%

Traffic by Country

ancestry.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
88.12%50.4M27.23%72.77%
GBUnited Kingdom
2.1%1.2M20.82%79.18%
CACanada
1.43%816.2K21.26%78.74%
AUAustralia
1.22%696.1K25.72%74.28%
INIndia
0.73%419.8K19.76%80.24%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

ancestry.com traffic/customer journey: sites users browse before and after visiting the domain

On ancestry.com, visitors mainly come from Direct (71.03% of traffic), followed by google.com (11.63%). In most cases, after visiting ancestry.com, users go to findagrave.com and newspapers.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

65%-2%
Your site
65%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
0
Have issues
86
Redirects
14
Blocked
0

Errors

75
+2

Warnings

262
-2

Notice

111

Thematic Reports

Crawlability

87%
-5%

HTTPS

97%

International SEO

94%

Core Web Vitals

40%
+10%

Site Performance

96%
-4%

International Linking

87%

Markup

100%