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apple.com

June 2021 Traffic Stats

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

Computers & Electronics
Internet & Telecom
News
Global Rank46

Worldwide

Country Rank
18

United States

Discover apple.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on apple.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

865.1M

Organic Search Traffic

853.5M
-1%

Paid Search Traffic

11.5M
+13.4%

Backlinks

10.8B

Web Traffic Statistics

apple.com traffic stats. Organic and paid traffic to apple.com on desktop.

Traffic Share by Device

apple.com traffic share across desktop & mobile web.

Desktop

62.1%

Mobile

37.9%

Traffic by Country

apple.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
36.99%247.3M68.3%31.7%
JPJapan
6.79%45.4M50.73%49.27%
GBUnited Kingdom
4.34%29.0M63.27%36.73%
DEGermany
4.04%27.0M63.32%36.68%
INIndia
3.31%22.1M51.07%48.93%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

apple.com traffic/customer journey: sites users browse before and after visiting the domain

On apple.com, visitors mainly come from google.com (49.9% of traffic), followed by Direct (28.29%). In most cases, after visiting apple.com, users go to google.com and microsoft.com.

Referring Domains

This chart shows apple.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to apple.com.

Widget scope: Root Domain