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autotrader.com

find used cars and new cars for sale at autotrader. with millions of cars, finding your next new car or used car and the car reviews and information you're looking for is easy at autotrader.

May 2022 Traffic Stats

Stay Ahead of the Competition with Up to Date Monthly Traffic Stats!

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Web Traffic Statistics

Get a snapshot of ’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May received 34.6M visits with the average session duration 08:36. Compared to April traffic to has increased by 42.9%.

Visits

34.6M
+42.9%

Pages / Visit

2.8

Avg. Visit Duration

08:36

Bounce Rate

50.11%
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Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. ’s traffic has increased by 2.7% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 11.5% up to current paid search traffic.

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Organic Search Traffic

16.1M
+2.7%

Paid Search Traffic

487.6K
+11.5%

Traffic Share by Device

Quickly understand where a website's traffic comes from and what devices visitors prefer to use. On autotrader.com, desktops drive 23.7% of visits, while 76.3% of visitors come from mobile devices.

Desktop23.7%Mobile76.3%

Desktop

23.7%

Mobile

76.3%

Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 's core audience is located in United States followed by India, and Argentina.

Country
All devices
Desktop
Mobile
66.26%23.0M33.64%66.36%
28.49%9.9M0.15%99.85%
1.41%490.0K0.42%99.58%
0.92%318.3K35.55%64.45%
0.66%229.4K25.05%74.95%
See all countries

Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On autotrader.com, visitors mainly come from Direct (57.13% of traffic), followed by search.yahoo.com (5.0%). In most cases, after visiting autotrader.com, users go to doubleclick.net and googlesyndication.com.

Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to , while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

KeywordIntentPos.VolumeCPC(USD)Traffic %
autotrader
N
12,740,0001.3714.57
auto trader
N
1550,0001.372.92
autotrader.com
N
160,5001.310.32
autotrader classic
N
149,5001.670.26
auto
C
1110,0001.360.18
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SEO Audit

Check out autotrader.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

Errors

10

Warnings

3045

Notice

1148

Site Health

85%+1%
Your site
85%
Top-10% websites92%

Crawled Pages

100
Health
1
Broken
0
Have issues
95
Redirects
3
Blocked
1

Thematic Reports

Title
Percent
Changes
Crawlability92%
HTTPS98%
International SEON/A
Site Performance92%
Internal Linking90%
Last updated: June 28, 2022

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