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basketball-reference.com

December 2021 Traffic Stats

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Mass Media
News and Media
Sports
Country Rank1020

United States

Discover basketball-reference.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on basketball-reference.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

41.2M

Organic Search Traffic

41.2M
-0.5%

Paid Search Traffic

N/A

Backlinks

10.3M

Web Traffic Statistics

basketball-reference.com traffic stats. Organic and paid traffic to basketball-reference.com on desktop.

Traffic Share by Device

basketball-reference.com traffic share across desktop & mobile web.

Desktop

64.8%

Mobile

35.2%

Traffic by Country

basketball-reference.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
67.65%15.4M63.7%36.3%
CACanada
8.47%1.9M73.7%26.3%
AUAustralia
2.46%561.6K78.68%21.32%
PHPhilippines
1.71%391.0K26.61%73.39%
GBUnited Kingdom
1.69%385.9K83.65%16.35%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

basketball-reference.com traffic/customer journey: sites users browse before and after visiting the domain

On basketball-reference.com, visitors mainly come from google.com (57.12% of traffic), followed by Direct (29.85%). In most cases, after visiting basketball-reference.com, users go to google.com and googlesyndication.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

86%
Your site
86%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
1
Have issues
96
Redirects
3
Blocked
0

Errors

4

Warnings

146

Notice

247

Thematic Reports

Crawlability

97%

HTTPS

99%

International SEO

N/A

Core Web Vitals

20%

Site Performance

100%

International Linking

91%

Markup

98%