Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April bbc.co.uk received 391.94M visits with the average session duration 09:41. Compared to March traffic to bbc.co.uk has decreased by -24.43%.

Visits

391.94M

-24%

Pages / Visit

3.64

Avg. Visit Duration

09:41

Bounce Rate

44.14%

Total Visits last 3 months

Apr391.94M

Mar518.63M

Feb429.07M

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bbc.co.uk Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Bbc.co.uk's core audience is located in United Kingdom followed by United States, and Australia.

Country		All devices	Desktop	Mobile
United Kingdom	83.47%	327.14M	39.75%	60.25%
United States	5.13%	20.1M	57.33%	42.67%
Australia	1.44%	5.66M	21.22%	78.78%
Ireland	1.0%	3.92M	17.95%	82.05%
Canada	0.66%	2.58M	44.85%	55.15%

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bbc.co.uk Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Apr 2025

On bbc.co.uk, visitors mainly come from Direct (71.87% of traffic), followed by google.com (12.87%). In most cases, after visiting bbc.co.uk, users go to bbc.com and google.com.

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bbc.co.uk Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Bbc.co.uk's audience also visits theguardian.com, followed by wikipedia.org, and bbc.com.

theguardian.com

Visits:

259.77M

wikipedia.org

Visits:

4.55B

bbc.com

Visits:

436.15M

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bbc.co.uk Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Bbc.co.uk’s traffic has increased by 0.53% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 25.31% up to current paid search traffic.

Organic Search Traffic

306.32M

+1%

Paid Search Traffic

10.88K

+25%

Branded Traffic Share

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bbc.co.uk Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

bbc.co.uk Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to bbc.co.uk, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United Kingdom

Apr 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
bbc news	N	1	55,600,000	1.26	16.62%
bbc sport	N	1	20,400,000	1.32	6.09%
weather	I	1	20,400,000	0.38	6.09%
bbc football	N	1	9,140,000	2.22	2.73%
bbc weather	N	1	9,140,000	0.33	2.73%

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bbc.co.uk Backlink Analytics

Analyze and track bbc.co.uk’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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bbc.co.uk Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

100

1.2M

397.31M

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bbc.co.uk Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to bbc.co.uk has dropped by -8.72% and equals 397.31M. The amount of referring domains has increased by 0.21% and equals 1.2M.

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