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booking.com

June 2021 Traffic Stats

Big savings on hotels in 120,000 destinations worldwide. Browse hotel reviews and find the guaranteed best price on hotels for all budgets.

Travel
Real Estate
Hobbies & Leisure
Global Rank67

Worldwide

Country Rank
274

United States

Discover booking.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on booking.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

168.3M

Organic Search Traffic

134.2M
+1.7%

Paid Search Traffic

34.1M
-3.4%

Backlinks

1.8B

Web Traffic Statistics

booking.com traffic stats. Organic and paid traffic to booking.com on desktop.

Traffic Share by Device

booking.com traffic share across desktop & mobile web.

Desktop

38.6%

Mobile

61.4%

Traffic by Country

booking.com website traffic by country.

Country
All devices
Desktop
Mobile
DEGermany
9.87%50.9M34.77%65.23%
USUnited States
9.84%50.8M35.47%64.53%
ESSpain
6.92%35.7M40.87%59.13%
BRBrazil
6.78%35.0M18.81%81.19%
FRFrance
6.48%33.4M59.5%40.5%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

booking.com traffic/customer journey: sites users browse before and after visiting the domain

On booking.com, visitors mainly come from Direct (37.16% of traffic), followed by google.com (9.08%). In most cases, after visiting booking.com, users go to google.com and bstatic.com.

Referring Domains

This chart shows booking.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to booking.com.

Widget scope: Root Domain