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booking.com

October 2021 Traffic Stats

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Computer Technology / Internet
E-commerce / Shopping
Entertainment
Travel
Country Rank335

United States

Discover booking.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on booking.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

151.3M

Organic Search Traffic

119.6M
+3.2%

Paid Search Traffic

31.7M
-14.2%

Backlinks

1.7B

Web Traffic Statistics

booking.com traffic stats. Organic and paid traffic to booking.com on desktop.

Traffic Share by Device

booking.com traffic share across desktop & mobile web.

Desktop

27.4%

Mobile

72.6%

Traffic by Country

booking.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
9.04%39.8M26.38%73.62%
ITItaly
8.71%38.4M28.83%71.17%
DEGermany
7.85%34.6M23.78%76.22%
GBUnited Kingdom
6.93%30.5M26.96%73.04%
ESSpain
5.8%25.6M28.46%71.54%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

booking.com traffic/customer journey: sites users browse before and after visiting the domain

On booking.com, visitors mainly come from Direct (47.24% of traffic), followed by google.com (7.79%). In most cases, after visiting booking.com, users go to google.com and doubleclick.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

87%-7%
Your site
87%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
11
Broken
0
Have issues
23
Redirects
66
Blocked
0

Errors

2
+1

Warnings

221
+25

Notice

54
+4

Thematic Reports

Crawlability

100%

HTTPS

19%
-81%

International SEO

93%

Core Web Vitals

90%

Site Performance

98%
-2%

International Linking

94%

Markup

100%