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britannica.com

October 2021 Traffic Stats

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Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and images from experts.

Jobs & Education
News / Media
Country Rank419

United States

Discover britannica.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on britannica.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

391.5M

Organic Search Traffic

391.5M
-0.5%

Paid Search Traffic

1.4K
-26.8%

Backlinks

56.8M

Web Traffic Statistics

britannica.com traffic stats. Organic and paid traffic to britannica.com on desktop.

Traffic Share by Device

britannica.com traffic share across desktop & mobile web.

Desktop

62.3%

Mobile

37.7%

Traffic by Country

britannica.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
44.86%32.7M73.23%26.77%
INIndia
16.05%11.7M36.83%63.17%
PHPhilippines
5.97%4.3M56.06%43.94%
GBUnited Kingdom
4.34%3.2M57.63%42.37%
CACanada
3.21%2.3M67.63%32.37%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

britannica.com traffic/customer journey: sites users browse before and after visiting the domain

On britannica.com, visitors mainly come from google.com (59.05% of traffic), followed by Direct (21.31%). In most cases, after visiting britannica.com, users go to google.com and googlesyndication.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

88%
Your site
88%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
98
Redirects
1
Blocked
0

Errors

8

Warnings

533
-5

Notice

488
-3

Thematic Reports

Crawlability

100%

HTTPS

99%

International SEO

N/A

Core Web Vitals

60%

Site Performance

91%

International Linking

90%

Markup

100%