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britannica.com

June 2021 Traffic Stats

Explore the fact-checked online encyclopedia from Encyclopaedia Britannica with hundreds of thousands of objective articles, biographies, videos, and images from experts.

Reference
Computers & Electronics
Jobs & Education
Global Rank599

Worldwide

Country Rank
25

United States

Discover britannica.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on britannica.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

363.7M

Organic Search Traffic

363.7M
+5.8%

Paid Search Traffic

5.3K
-76%

Backlinks

63.7M

Web Traffic Statistics

britannica.com traffic stats. Organic and paid traffic to britannica.com on desktop.

Traffic Share by Device

britannica.com traffic share across desktop & mobile web.

Desktop

42.9%

Mobile

57.1%

Traffic by Country

britannica.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
32.31%25.4M49.26%50.74%
INIndia
15.73%12.3M22.2%77.8%
GBUnited Kingdom
7.05%5.5M42.69%57.31%
PHPhilippines
5.88%4.6M39.23%60.77%
CACanada
4.25%3.3M49.65%50.35%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

britannica.com traffic/customer journey: sites users browse before and after visiting the domain

On britannica.com, visitors mainly come from google.com (82.96% of traffic), followed by Direct (7.93%). In most cases, after visiting britannica.com, users go to getadmiral.com and merriam-webster.com.

Referring Domains

This chart shows britannica.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to britannica.com.

Widget scope: Root Domain