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cars.comAugust 2023 Traffic Stats

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Visits

33.5M

Authority Score

78

Site Health

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Traffic Cost

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Ad Spend

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cars.com Web Traffic Statistics

Get a snapshot of Cars.com’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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cars.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August cars.com received 33.5M visits with the average session duration 11:07. Compared to July traffic to cars.com has decreased by -4.3%.

Visits

33.5M
-4.3%

Pages / Visit

3.1

Avg. Visit Duration

11:07

Bounce Rate

50.11%
Total Visits last 3 months
Aug33.5M
Jul35M
Jun28.4M
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cars.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Cars.com's core audience is located in United States followed by Canada, and Mexico.

Country
All devices
Desktop
Mobile
91.72%30.7M35.37%64.63%
1.86%622.4K28.32%71.68%
0.92%307.5K4.14%95.86%
0.42%141.4K19.7%80.3%
0.3%102.1K15.62%84.38%
See all countries

cars.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On cars.com, visitors mainly come from Direct (32.16% of traffic), followed by autotempest.com (8.47%). In most cases, after visiting cars.com, users go to carfax.com and google.com.

cars.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Cars.com's audience also visits carfax.com, followed by cargurus.com, and autotrader.com.

#1
Visits:36,603,358
#2
Visits:42,493,578
#3
Visits:30,099,181
See more competitors

cars.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Cars.com’s traffic has dropped by -7.1% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -0.5% down to current paid search traffic.

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Organic Search Traffic

13.8M
-7.1%

Paid Search Traffic

583.1K
-0.5%

Branded Traffic Share

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cars.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to cars.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
1,000,000
0.77
6.32
T
TransactionalThe user wants to complete an action(conversion).
1
550,000
0.76
3.47
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
550,000
0.86
3.47
N
NavigationalThe user wants to find a specific page or site.
1
368,000
0.96
2.32
C
CommercialThe user wants to investigate brands or services.
1
550,000
0.77
1.07
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Last updated: September 21, 2023