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columbia.com

December 2021 Traffic Stats

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25% Off Almost Everything. Our Outerwear is Tested Tough in the Pacific Northwest. Shop for Jackets, Pants, Shirts, Shoes & more.

E-commerce and Retail
Fashion
Country Rank2148

United States

Discover columbia.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on columbia.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

2.8M

Organic Search Traffic

2.6M
+3%

Paid Search Traffic

200.2K
+18.3%

Backlinks

4.9M

Web Traffic Statistics

columbia.com traffic stats. Organic and paid traffic to columbia.com on desktop.

Traffic Share by Device

columbia.com traffic share across desktop & mobile web.

Desktop

35.9%

Mobile

64.1%

Traffic by Country

columbia.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
88.49%7.3M32.2%67.8%
NGNigeria
2.06%168.5K100%0%
CACanada
1.11%90.6K36.93%63.07%
MXMexico
1.06%87.0K38.05%61.95%
TRTurkey
0.69%56.9K18.95%81.05%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

columbia.com traffic/customer journey: sites users browse before and after visiting the domain

On columbia.com, visitors mainly come from Direct (55.41% of traffic), followed by google.com (5.41%). In most cases, after visiting columbia.com, users go to doubleclick.net and demdex.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

75%
Your site
75%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
2
Broken
2
Have issues
74
Redirects
19
Blocked
3

Errors

23

Warnings

322

Notice

241

Thematic Reports

Crawlability

92%

HTTPS

100%

International SEO

95%

Core Web Vitals

20%

Site Performance

96%

International Linking

91%

Markup

97%