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comparethemarket.com

October 2021 Traffic Stats

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compare the market to buy home, van, pet, bike, life or car insurance.

Insurance
Vehicles
Country Rank201

United Kingdom

Discover comparethemarket.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on comparethemarket.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

4.2M

Organic Search Traffic

3.6M
+1.7%

Paid Search Traffic

537.5K
-11.5%

Backlinks

7.5M

Web Traffic Statistics

comparethemarket.com traffic stats. Organic and paid traffic to comparethemarket.com on desktop.

Traffic Share by Device

comparethemarket.com traffic share across desktop & mobile web.

Desktop

19.9%

Mobile

80.1%

Traffic by Country

comparethemarket.com website traffic by country.

Country
All devices
Desktop
Mobile
GBUnited Kingdom
97.17%12.0M18.95%81.05%
NLNetherlands
0.91%111.5K12.68%87.32%
USUnited States
0.56%69.5K45.96%54.04%
ESSpain
0.19%23.1K42.43%57.57%
INIndia
0.18%22.4K69.47%30.53%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

comparethemarket.com traffic/customer journey: sites users browse before and after visiting the domain

On comparethemarket.com, visitors mainly come from Direct (48.71% of traffic), followed by google.com (11.1%). In most cases, after visiting comparethemarket.com, users go to demdex.net and doubleclick.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

93%
Your site
93%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
2
Broken
0
Have issues
97
Redirects
1
Blocked
0

Errors

24

Warnings

301
+1

Notice

269
-6

Thematic Reports

Crawlability

100%

HTTPS

100%

International SEO

94%

Core Web Vitals

100%
+11%

Site Performance

100%

International Linking

92%

Markup

100%