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decathlon.deAugust 2023 Traffic Stats

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Visits

9M

Authority Score

71

Traffic Cost

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Ad Spend

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decathlon.de Web Traffic Statistics

Get a snapshot of decathlon.de’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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decathlon.de Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August decathlon.de received 9M visits with the average session duration 09:23. Compared to July traffic to decathlon.de has decreased by -11.4%.

Visits

9M
-11.4%

Pages / Visit

3.8

Avg. Visit Duration

09:23

Bounce Rate

43.92%
Total Visits last 3 months
Aug9M
Jul10.1M
Jun9.6M
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decathlon.de Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Decathlon.de's core audience is located in Germany followed by Switzerland, and Austria.

Country
All devices
Desktop
Mobile
93.07%8.3M20.42%79.58%
1.39%124.2K24.33%75.67%
1.25%111.8K20.59%79.41%
0.72%64.7K23.34%76.66%
0.65%57.9K3.65%96.35%
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decathlon.de Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On decathlon.de, visitors mainly come from Direct (31.72% of traffic), followed by decathlon.net (8.62%). In most cases, after visiting decathlon.de, users go to decathlon.net and paypal.com.

decathlon.de Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Decathlon.de's audience also visits sportscheck.com, followed by bergfreunde.de, and bergzeit.de.

#1
Visits:2,061,081
#2
Visits:4,715,857
#3
Visits:1,773,347
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decathlon.de Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Decathlon.de’s traffic has dropped by -0.8% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 0.1% up to current paid search traffic.

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Organic Search Traffic

3.8M
-0.8%

Paid Search Traffic

190.5K
+0.1%

Branded Traffic Share

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decathlon.de Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to decathlon.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
1,500,000
0.25
32.51
C
CommercialThe user wants to investigate brands or services.
N
NavigationalThe user wants to find a specific page or site.
1
40,500
0.12
0.87
N
NavigationalThe user wants to find a specific page or site.
1
40,500
0.25
0.87
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
27,100
0.11
0.58
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
18,100
0.1
0.39
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Last updated: September 15, 2023