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gap.com

October 2021 Traffic Stats

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Shop casual women's, men's, maternity, kids' & baby clothes at Gap. Our style is clean and confident, comfortable and accessible, classic and modern. Find the perfect pair of jeans, t-shirts, dresses and more for the whole family.

Fashion
Country Rank216

United States

Discover gap.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on gap.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

20.2M

Organic Search Traffic

18.8M
-2.2%

Paid Search Traffic

1.3M
+3.1%

Backlinks

10.9M

Web Traffic Statistics

gap.com traffic stats. Organic and paid traffic to gap.com on desktop.

Traffic Share by Device

gap.com traffic share across desktop & mobile web.

Desktop

23.3%

Mobile

76.7%

Traffic by Country

gap.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
89.57%60.0M23.7%76.3%
DEGermany
2.44%1.6M5.07%94.93%
UAUkraine
0.61%405.5K21.15%78.85%
MXMexico
0.57%379.4K21.84%78.16%
FRFrance
0.56%375.6K8.31%91.69%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

gap.com traffic/customer journey: sites users browse before and after visiting the domain

On gap.com, visitors mainly come from Direct (61.67% of traffic), followed by google.com (3.86%). In most cases, after visiting gap.com, users go to doubleclick.net and pinterest.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

84%+2%
Your site
84%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
98
Redirects
1
Blocked
0

Errors

10
+6

Warnings

269
-5

Notice

23
-5

Thematic Reports

Crawlability

100%
+3%

HTTPS

100%

International SEO

N/A

Core Web Vitals

N/A

Site Performance

97%

International Linking

96%
+1%

Markup

100%