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hilton.com

December 2021 Traffic Stats

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Explore Hilton's portfolio of hotels and distinct brands across the globe. Book directly for the best rates during your next stay. Expect better, expect Hilton.

Accommodation and Hotels
Online services
Travel and Tourism
Country Rank577

United States

Discover hilton.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on hilton.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

25.3M

Organic Search Traffic

23.7M
+2.4%

Paid Search Traffic

1.6M
-4.1%

Backlinks

47.0M

Web Traffic Statistics

hilton.com traffic stats. Organic and paid traffic to hilton.com on desktop.

Traffic Share by Device

hilton.com traffic share across desktop & mobile web.

Desktop

31.8%

Mobile

68.2%

Traffic by Country

hilton.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
73.61%26.8M32.68%67.32%
GBUnited Kingdom
5.09%1.9M24.59%75.41%
CACanada
2.97%1.1M32.91%67.09%
DEGermany
2.25%817.1K23.2%76.8%
AUAustralia
1.07%390.6K28.88%71.12%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

hilton.com traffic/customer journey: sites users browse before and after visiting the domain

On hilton.com, visitors mainly come from Direct (49.08% of traffic), followed by us.search.yahoo.com (4.59%). In most cases, after visiting hilton.com, users go to doubleclick.net and demdex.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

72%
Your site
72%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
4
Have issues
79
Redirects
17
Blocked
0

Errors

93

Warnings

182

Notice

112

Thematic Reports

Crawlability

84%

HTTPS

99%

International SEO

86%

Core Web Vitals

N/A

Site Performance

81%

International Linking

88%

Markup

88%