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hm.com

October 2021 Traffic Stats

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Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.

E-commerce / Shopping
Fashion
Country Rank1028

United States

Discover hm.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on hm.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

66.5M

Organic Search Traffic

66.3M
+0.5%

Paid Search Traffic

252.5K
+48.5%

Backlinks

34.6M

Web Traffic Statistics

hm.com traffic stats. Organic and paid traffic to hm.com on desktop.

Traffic Share by Device

hm.com traffic share across desktop & mobile web.

Desktop

30.6%

Mobile

69.4%

Traffic by Country

hm.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
15.3%14.7M50.66%49.34%
DEGermany
9.41%9.1M23.99%76.01%
GBUnited Kingdom
7.97%7.7M30.86%69.14%
NLNetherlands
5.74%5.5M28.75%71.25%
ESSpain
5.28%5.1M19.48%80.52%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

hm.com traffic/customer journey: sites users browse before and after visiting the domain

On hm.com, visitors mainly come from Direct (46.66% of traffic), followed by google.com (28.55%). In most cases, after visiting hm.com, users go to doubleclick.net and demdex.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

81%-1%
Your site
81%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
0
Have issues
69
Redirects
31
Blocked
0

Errors

163
+3

Warnings

135
-2

Notice

527
-7

Thematic Reports

Crawlability

94%

HTTPS

100%

International SEO

80%

Core Web Vitals

100%

Site Performance

100%

International Linking

94%

Markup

N/A