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hm.com

June 2021 Traffic Stats

Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.

Shopping
Beauty & Fitness
People & Society
Global Rank340

Worldwide

Country Rank
404

United States

Discover hm.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on hm.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

73.8M

Organic Search Traffic

73.7M
-0.1%

Paid Search Traffic

118.0K
-31.9%

Backlinks

38.9M

Web Traffic Statistics

hm.com traffic stats. Organic and paid traffic to hm.com on desktop.

Traffic Share by Device

hm.com traffic share across desktop & mobile web.

Desktop

31.5%

Mobile

68.5%

Traffic by Country

hm.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
10.96%13.3M45.3%54.7%
DEGermany
10.42%12.6M26.25%73.75%
GBUnited Kingdom
7.77%9.4M30.57%69.43%
PLPoland
6.32%7.7M31.74%68.26%
ESSpain
5.58%6.8M18.75%81.25%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

hm.com traffic/customer journey: sites users browse before and after visiting the domain

On hm.com, visitors mainly come from google.com (41.98% of traffic), followed by Direct (40.42%). In most cases, after visiting hm.com, users go to delivery-status.com and paypal.com.

Referring Domains

This chart shows hm.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to hm.com.

Widget scope: Root Domain