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hm.com

March 2021 Traffic Stats

Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.

Shopping
Beauty & Fitness
People & Society
Global Rank368

Worldwide

Country Rank
422

United States

Discover hm.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on hm.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

69.9M

Organic Search Traffic

69.7M
-0.9%

Paid Search Traffic

272.5K
+8.1%

Backlinks

40.7M

Web Traffic Statistics

hm.com traffic stats. Organic and paid traffic to hm.com on desktop.

Traffic Share by Device

hm.com traffic share across desktop & mobile web.

Desktop

30%

Mobile

70%

Traffic by Country

hm.com website traffic by country.

Country
All devices
Desktop
Mobile
DEGermany
11.3%13.4M26.14%73.86%
USUnited States
10.21%12.1M44.76%55.24%
GBUnited Kingdom
8.06%9.6M30.59%69.41%
FRFrance
6.14%7.3M33%67%
PLPoland
6.02%7.1M28.68%71.32%

Traffic Sources

No Data

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Traffic Journey

hm.com traffic/customer journey: sites users browse before and after visiting the domain

On hm.com, visitors mainly come from google.com (41.68% of traffic), followed by Direct (40.96%). In most cases, after visiting hm.com, users go to cybersource.com and paypal.com.