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linkedin.com

September 2021 Traffic Stats

675 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.

Advertising
Business
Marketing
Country Rank34

United States

Discover linkedin.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on linkedin.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

422.4M

Organic Search Traffic

420.8M
-4.3%

Paid Search Traffic

1.6M
+10.7%

Backlinks

22.4B

Web Traffic Statistics

linkedin.com traffic stats. Organic and paid traffic to linkedin.com on desktop.

Traffic Share by Device

linkedin.com traffic share across desktop & mobile web.

Desktop

57.3%

Mobile

42.7%

Traffic by Country

linkedin.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
35.47%283.6M69.69%30.31%
INIndia
9.8%78.3M38.71%61.29%
NLNetherlands
5.85%46.8M64.65%35.35%
GBUnited Kingdom
5.21%41.7M61.99%38.01%
CACanada
3.12%25.0M61.2%38.8%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

linkedin.com traffic/customer journey: sites users browse before and after visiting the domain

On linkedin.com, visitors mainly come from Direct (70.01% of traffic), followed by google.com (19.54%). In most cases, after visiting linkedin.com, users go to google.com and demdex.net.

Referring Domains

This chart shows linkedin.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to linkedin.com.

Widget scope: Root Domain

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

81%+1%
Your site
81%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
0
Broken
7
Have issues
88
Redirects
3
Blocked
2

Errors

29
+4

Warnings

492
-306

Notice

109
-53

Thematic Reports

Crawlability

97%
+1%

HTTPS

98%
+1%

International SEO

94%
+2%

Core Web Vitals

70%

Site Performance

100%

International Linking

92%

Markup

N/A