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michaels.com

October 2021 Traffic Stats

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Michaels has the products you need for home decor, framing, scrapbooking and more. Shop and save on arts and crafts supplies online or at a store near you.

E-commerce / Shopping
Home / Garden
Country Rank352

United States

Discover michaels.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on michaels.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

19.7M

Organic Search Traffic

18.9M
+0.8%

Paid Search Traffic

782.1K
-0.9%

Backlinks

5.4M

Web Traffic Statistics

michaels.com traffic stats. Organic and paid traffic to michaels.com on desktop.

Traffic Share by Device

michaels.com traffic share across desktop & mobile web.

Desktop

16.3%

Mobile

83.7%

Traffic by Country

michaels.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
89.65%38.3M15.57%84.43%
CACanada
8.1%3.5M17.85%82.15%
DEGermany
0.67%285.8K6.08%93.92%
GBUnited Kingdom
0.28%120.8K24.2%75.8%
MXMexico
0.23%99.0K30.07%69.93%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

michaels.com traffic/customer journey: sites users browse before and after visiting the domain

On michaels.com, visitors mainly come from Direct (54.96% of traffic), followed by us.search.yahoo.com (5.96%). In most cases, after visiting michaels.com, users go to pinterest.com and attn.tv.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

71%-2%
Your site
71%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
90
Redirects
7
Blocked
2

Errors

53
-2

Warnings

330
-14

Notice

676
+52

Thematic Reports

Crawlability

90%
-3%

HTTPS

96%

International SEO

95%

Core Web Vitals

90%
+10%

Site Performance

92%

International Linking

94%

Markup

100%