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michaels.comOctober 2023 Traffic Stats

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  • Which keywords they target
  • Their most important pages
  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
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michaels.com Web Traffic Statistics

Get a snapshot of Michaels Stores’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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michaels.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October michaels.com received 27.83M visits with the average session duration 08:14. Compared to September traffic to michaels.com has increased by 12.74%.

Total Visits last 3 months
Oct27.83M
Sep24.69M
Aug18.41M
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michaels.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Michaels.com's core audience is located in United States followed by Canada, and Australia.

Country
All devices
Desktop
Mobile
86.38%24.04M27.12%72.88%
12.62%3.51M25.17%74.83%
0.38%106.5K4.64%95.36%
Guatemala
0.07%19.75K0.0%100.0%
0.06%17.64K100.0%0.0%
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michaels.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On michaels.com, visitors mainly come from Direct (40.18% of traffic), followed by google.com (31.0%). In most cases, after visiting michaels.com, users go to google.com and capitaloneshopping.com.

michaels.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Michaels.com's audience also visits joann.com, followed by hobbylobby.com, and dickblick.com.

#1
Visits:14,034,259
#2
Visits:11,871,072
#3
Visits:2,843,720
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michaels.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to michaels.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
1
4,090,000
0.28
38.7%
T
1
368,000
1.94
3.48%
T
1
301,000
1.94
2.84%
N
T
1
301,000
2.79
2.84%
N
1
301,000
0.28
2.84%
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Last updated: December 7, 2023