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my.gov.au

December 2021 Traffic Stats

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Government
Country Rank31

Australia

Discover my.gov.au’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on my.gov.au’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

9.1M

Organic Search Traffic

9.1M
-2.3%

Paid Search Traffic

N/A

Backlinks

192.0K

Web Traffic Statistics

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Traffic Share by Device

my.gov.au traffic share across desktop & mobile web.

Desktop

30.1%

Mobile

69.9%

Traffic by Country

my.gov.au website traffic by country.

Country
All devices
Desktop
Mobile
AUAustralia
96.19%19.1M28.07%71.93%
GBUnited Kingdom
1.57%310.8K89.55%10.45%
USUnited States
0.84%166.1K72.42%27.58%
NZNew Zealand
0.3%59.1K63.05%36.95%
INIndia
0.11%20.9K45.59%54.41%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

my.gov.au traffic/customer journey: sites users browse before and after visiting the domain

On my.gov.au, visitors mainly come from Direct (37.63% of traffic), followed by google.com (17.0%). In most cases, after visiting my.gov.au, users go to centrelink.gov.au and medicareaustralia.gov.au.