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my.gov.auAugust 2023 Traffic Stats

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Visits

22.4M

Authority Score

77

Site Health

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Traffic Cost

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Ad Spend

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my.gov.au Web Traffic Statistics

Get a snapshot of my.gov.au’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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my.gov.au Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August my.gov.au received 22.4M visits with the average session duration 08:01. Compared to July traffic to my.gov.au has decreased by -13.2%.

Visits

22.4M
-13.2%

Pages / Visit

5.7

Avg. Visit Duration

08:01

Bounce Rate

15.47%
Total Visits last 3 months
Aug22.4M
Jul25.8M
Jun15M
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my.gov.au Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. My.gov.au's core audience is located in Australia followed by United States, and New Zealand.

Country
All devices
Desktop
Mobile
95.28%21.3M50.51%49.49%
1.31%293.3K74.07%25.93%
New Zealand
0.88%197.3K38.25%61.75%
0.51%115K82.96%17.04%
0.16%36.1K53.44%46.56%
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my.gov.au Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On my.gov.au, visitors mainly come from Direct (30.78% of traffic), followed by google.com (23.87%). In most cases, after visiting my.gov.au, users go to ato.gov.au and centrelink.gov.au.

my.gov.au Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. My.gov.au's audience also visits servicesaustralia.gov.au, followed by ato.gov.au.

#1
Visits:6,345,663
#2
Visits:19,548,928
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my.gov.au Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. My.gov.au’s traffic has increased by 8.4% month-on-month up to current organic search traffic.

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Organic Search Traffic

9.1M
+8.4%

Paid Search Traffic

0

Branded Traffic Share

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my.gov.au Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to my.gov.au, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
C
CommercialThe user wants to investigate brands or services.
N
NavigationalThe user wants to find a specific page or site.
1
6,120,000
0.34
54.9
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
2,740,000
0.33
24.58
C
CommercialThe user wants to investigate brands or services.
N
NavigationalThe user wants to find a specific page or site.
1
823,000
0.31
7.38
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
246,000
0
2.2
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
74,000
0.34
0.66
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Last updated: September 14, 2023