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netflix.com Web Traffic Statistics

Get a snapshot of Netflix’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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netflix.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In October netflix.com received 1.41B visits with the average session duration 27:33. Compared to September traffic to netflix.com has increased by 2.7%.

Total Visits last 3 months
Oct1.41B
Sep1.38B
Aug1.18B
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netflix.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and United Kingdom.

Country
All devices
Desktop
Mobile
24.19%341.87M79.88%20.12%
7.87%111.14M42.37%57.63%
4.83%68.3M81.87%18.13%
4.43%62.55M55.89%44.11%
4.04%57.11M78.11%21.89%
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netflix.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On netflix.com, visitors mainly come from Direct (85.02% of traffic), followed by google.com (7.27%). In most cases, after visiting netflix.com, users go to google.com and youtube.com.

netflix.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Netflix.com's audience also visits decider.com, followed by rottentomatoes.com, and justwatch.com.

#1
Visits:10,477,822
#2
Visits:165,513,611
#3
Visits:155,321,124
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netflix.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Netflix.com’s traffic has increased by 4.19% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -95.55% down to current paid search traffic.

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netflix.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to netflix.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
16,600,000
0.8
20.66%
I
InformationalThe user wants to find an answer to a specific question.
1
11,100,000
0.02
2.28%
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action (conversion).
1
823,000
0.46
1.02%
I
InformationalThe user wants to find an answer to a specific question.
1
2,240,000
0.1
0.86%
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action (conversion).
1
550,000
1.2
0.68%
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Last updated: November 28, 2023