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Visits

1.18B

Authority Score

100

Traffic Cost

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Ad Spend

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netflix.com Web Traffic Statistics

Get a snapshot of Netflix’s online performance by viewing its most critical traffic metrics

Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels
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netflix.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August netflix.com received 1.18B visits with the average session duration 29:31. Compared to July traffic to netflix.com has increased by 5.2%.

Visits

1.18B
+5.2%

Pages / Visit

2.2

Avg. Visit Duration

29:31

Bounce Rate

55.55%
Total Visits last 3 months
Aug1.18B
Jul1.12B
Jun1.14B
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netflix.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and United Kingdom.

Country
All devices
Desktop
Mobile
21.86%258.4M82.99%17.01%
8.85%104.6M43.94%56.06%
5.2%61.5M84.09%15.91%
4.62%54.7M78.05%21.95%
4.51%53.3M56.55%43.45%
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netflix.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On netflix.com, visitors mainly come from Direct (85.70% of traffic), followed by google.com (6.88%). In most cases, after visiting netflix.com, users go to google.com and youtube.com.

netflix.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Netflix.com's audience also visits decider.com, followed by justwatch.com, and rottentomatoes.com.

#1
Visits:12,184,483
#2
Visits:183,775,701
#3
Visits:141,821,625
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netflix.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Netflix.com’s traffic has increased by 4.4% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 13056.8% up to current paid search traffic.

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Organic Search Traffic

313.7M
+4.4%

Paid Search Traffic

268.3K
+13056.8%

Branded Traffic Share

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netflix.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to netflix.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
16,600,000
0.81
22.52
N
NavigationalThe user wants to find a specific page or site.
T
TransactionalThe user wants to complete an action(conversion).
1
1,000,000
0.78
1.35
C
CommercialThe user wants to investigate brands or services.
1
550,000
0.05
0.74
I
InformationalThe user wants to find an answer to a specific question.
1
1,220,000
0.18
0.51
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
1,220,000
0.48
0.51
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Last updated: September 28, 2023