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nhl.com

October 2021 Traffic Stats

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The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Mass Media
News and Media
Sports
Country Rank427

United States

Discover nhl.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nhl.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

62.8M

Organic Search Traffic

62.7M
+1.5%

Paid Search Traffic

80.9K
-69.6%

Backlinks

72.8M

Web Traffic Statistics

nhl.com traffic stats. Organic and paid traffic to nhl.com on desktop.

Traffic Share by Device

nhl.com traffic share across desktop & mobile web.

Desktop

41.9%

Mobile

58.1%

Traffic by Country

nhl.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
50.52%32.3M42.57%57.43%
CACanada
31.18%19.9M37.5%62.5%
FIFinland
3.88%2.5M36.93%63.07%
RURussian Federation
2.51%1.6M38.71%61.29%
DEGermany
1.86%1.2M50.3%49.7%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nhl.com traffic/customer journey: sites users browse before and after visiting the domain

On nhl.com, visitors mainly come from Direct (67.05% of traffic), followed by google.com (17.41%). In most cases, after visiting nhl.com, users go to googlesyndication.com and google.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

67%-1%
Your site
67%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
3
Have issues
78
Redirects
10
Blocked
8

Errors

112
+11

Warnings

1074
+82

Notice

331
+37

Thematic Reports

Crawlability

97%

HTTPS

83%
-1%

International SEO

95%

Core Web Vitals

N/A

Site Performance

98%

International Linking

91%
-1%

Markup

28%
+1%