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nhl.com

June 2021 Traffic Stats

The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Sports
News
Games
Global Rank773

Worldwide

Country Rank
194

United States

Discover nhl.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nhl.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

39.1M

Organic Search Traffic

39.1M
-0.5%

Paid Search Traffic

16.5K
-43.7%

Backlinks

61.6M

Web Traffic Statistics

nhl.com traffic stats. Organic and paid traffic to nhl.com on desktop.

Traffic Share by Device

nhl.com traffic share across desktop & mobile web.

Desktop

42.3%

Mobile

57.7%

Traffic by Country

nhl.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
44.4%27.6M42.23%57.77%
CACanada
35.44%22.0M45.72%54.28%
SESweden
3.66%2.3M42.17%57.83%
FIFinland
2.65%1.6M30.86%69.14%
RURussian Federation
2.23%1.4M26.67%73.33%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nhl.com traffic/customer journey: sites users browse before and after visiting the domain

On nhl.com, visitors mainly come from Direct (68.17% of traffic), followed by google.com (23.67%). In most cases, after visiting nhl.com, users go to ticketmaster.com and nhlshop.ca.

Referring Domains

This chart shows nhl.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to nhl.com.

Widget scope: Root Domain