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nike.com

March 2021 Traffic Stats

nike delivers innovative products, experiences and services to inspire athletes

Shopping
Sports
Autos & Vehicles
Global Rank266

Worldwide

Country Rank
54

United States

Discover nike.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nike.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

191.9M

Organic Search Traffic

187.0M
-0.5%

Paid Search Traffic

4.8M
-9.4%

Backlinks

43.8M

Web Traffic Statistics

nike.com traffic stats. Organic and paid traffic to nike.com on desktop.

Traffic Share by Device

nike.com traffic share across desktop & mobile web.

Desktop

39.9%

Mobile

60.1%

Traffic by Country

nike.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
26.4%39.3M49.85%50.15%
FRFrance
7.27%10.8M47.31%52.69%
GBUnited Kingdom
6.56%9.8M39.27%60.73%
JPJapan
6.2%9.2M21.12%78.88%
DEGermany
4.47%6.6M40.95%59.05%

Traffic Sources

No Data

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Traffic Journey

nike.com traffic/customer journey: sites users browse before and after visiting the domain

On nike.com, visitors mainly come from Direct (41.51% of traffic), followed by google.com (8.8%). In most cases, after visiting nike.com, users go to okta.com and paypal.com.