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nike.com

October 2021 Traffic Stats

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nike delivers innovative products, experiences and services to inspire athletes

Design
E-commerce / Shopping
Fashion
Country Rank410

United States

Discover nike.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nike.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

200.1M

Organic Search Traffic

192.5M
-4.5%

Paid Search Traffic

7.6M
-0.4%

Backlinks

48.3M

Web Traffic Statistics

nike.com traffic stats. Organic and paid traffic to nike.com on desktop.

Traffic Share by Device

nike.com traffic share across desktop & mobile web.

Desktop

45.9%

Mobile

54.1%

Traffic by Country

nike.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
29.89%33.2M53.96%46.04%
KRKorea, Republic of
11.02%12.2M65.46%34.54%
GBUnited Kingdom
5.78%6.4M44.13%55.87%
MXMexico
3.94%4.4M23.18%76.82%
FRFrance
3.91%4.3M47.93%52.07%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nike.com traffic/customer journey: sites users browse before and after visiting the domain

On nike.com, visitors mainly come from Direct (52.48% of traffic), followed by google.com (5.39%). In most cases, after visiting nike.com, users go to doubleclick.net and googletagmanager.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

88%-3%
Your site
88%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
97
Redirects
1
Blocked
1

Errors

18
+5

Warnings

576
+57

Notice

346
+115

Thematic Reports

Crawlability

97%

HTTPS

99%

International SEO

N/A

Core Web Vitals

N/A

Site Performance

100%

International Linking

91%

Markup

81%
-2%