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npr.org

October 2021 Traffic Stats

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NPR delivers breaking national and world news. Also top stories from business, politics, health, science, technology, music, arts and culture. Subscribe to podcasts and RSS feeds.

Mass Media
News and Media
Publishing
Country Rank101

United States

Discover npr.org’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on npr.org’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

50.6M

Organic Search Traffic

50.6M
-7.6%

Paid Search Traffic

8.8K
+75.7%

Backlinks

281.4M

Web Traffic Statistics

npr.org traffic stats. Organic and paid traffic to npr.org on desktop.

Traffic Share by Device

npr.org traffic share across desktop & mobile web.

Desktop

27.5%

Mobile

72.5%

Traffic by Country

npr.org website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
89.88%132.6M26.12%73.88%
CACanada
1.43%2.1M38.53%61.47%
INIndia
1.13%1.7M17.49%82.51%
GBUnited Kingdom
1.09%1.6M42.58%57.42%
AUAustralia
0.73%1.1M37.19%62.81%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

npr.org traffic/customer journey: sites users browse before and after visiting the domain

On npr.org, visitors mainly come from Direct (49.92% of traffic), followed by google.com (22.88%). In most cases, after visiting npr.org, users go to google.com and googlesyndication.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

83%+2%
Your site
83%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
3
Have issues
93
Redirects
2
Blocked
1

Errors

3
-1

Warnings

161
+4

Notice

645
-7

Thematic Reports

Crawlability

97%
+4%

HTTPS

98%

International SEO

N/A

Core Web Vitals

60%
-10%

Site Performance

100%
+4%

International Linking

90%

Markup

100%