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nytimes.com

October 2021 Traffic Stats

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Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

News / Media
Publishing
Country Rank52

United States

Discover nytimes.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nytimes.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

175.6M

Organic Search Traffic

172.8M
-5.9%

Paid Search Traffic

2.8M
+10.6%

Backlinks

969.2M

Web Traffic Statistics

nytimes.com traffic stats. Organic and paid traffic to nytimes.com on desktop.

Traffic Share by Device

nytimes.com traffic share across desktop & mobile web.

Desktop

48.9%

Mobile

51.1%

Traffic by Country

nytimes.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
80.25%281.4M50.94%49.06%
CACanada
2.94%10.3M41.81%58.19%
GBUnited Kingdom
1.94%6.8M42.15%57.85%
INIndia
1.75%6.1M23.56%76.44%
AUAustralia
1.12%3.9M36.29%63.71%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nytimes.com traffic/customer journey: sites users browse before and after visiting the domain

On nytimes.com, visitors mainly come from Direct (64.01% of traffic), followed by google.com (17.71%). In most cases, after visiting nytimes.com, users go to google.com and doubleclick.net.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

78%
Your site
78%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
11
Broken
0
Have issues
53
Redirects
34
Blocked
2

Errors

33
-6

Warnings

187
-55

Notice

258
-182

Thematic Reports

Crawlability

93%
-1%

HTTPS

99%

International SEO

77%
+1%

Core Web Vitals

10%

Site Performance

96%

International Linking

93%
+3%

Markup

93%
-3%