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nytimes.com

June 2021 Traffic Stats

Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

News
Arts & Entertainment
Books & Literature
Global Rank98

Worldwide

Country Rank
34

United States

Discover nytimes.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on nytimes.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

161.9M

Organic Search Traffic

161.1M
-2.7%

Paid Search Traffic

766.0K
+14%

Backlinks

926.4M

Web Traffic Statistics

nytimes.com traffic stats. Organic and paid traffic to nytimes.com on desktop.

Traffic Share by Device

nytimes.com traffic share across desktop & mobile web.

Desktop

44.6%

Mobile

55.4%

Traffic by Country

nytimes.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
74.58%268.9M47.45%52.55%
CACanada
4.27%15.4M38.06%61.94%
GBUnited Kingdom
2.49%9.0M38.08%61.92%
INIndia
2.22%8.0M14.66%85.34%
AUAustralia
1.49%5.4M31.88%68.12%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

nytimes.com traffic/customer journey: sites users browse before and after visiting the domain

On nytimes.com, visitors mainly come from Direct (54.77% of traffic), followed by google.com (28.26%). In most cases, after visiting nytimes.com, users go to amazon.com and google.com.

Referring Domains

This chart shows nytimes.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to nytimes.com.

Widget scope: Root Domain