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nytimes.comAugust 2023 Traffic Stats

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Visits

797.8M

Authority Score

100

Traffic Cost

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Ad Spend

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nytimes.com Web Traffic Statistics

Get a snapshot of The New York Times’s online performance by viewing its most critical traffic metrics

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nytimes.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August nytimes.com received 797.8M visits with the average session duration 14:52. Compared to July traffic to nytimes.com has increased by 48.8%.

Visits

797.8M
+48.8%

Pages / Visit

1.9

Avg. Visit Duration

14:52

Bounce Rate

66.49%
Total Visits last 3 months
Aug797.8M
Jul536.1M
Jun528.4M
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nytimes.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Nytimes.com's core audience is located in United States followed by United Kingdom, and Canada.

Country
All devices
Desktop
Mobile
66.82%533.1M22.91%77.09%
8.46%67.5M10.96%89.04%
5.64%45M18.96%81.04%
3.47%27.7M16.01%83.99%
2.62%20.9M5.58%94.42%
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nytimes.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On nytimes.com, visitors mainly come from Direct (57.38% of traffic), followed by google.com (23.59%). In most cases, after visiting nytimes.com, users go to google.com and theathletic.com.

nytimes.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Nytimes.com's audience also visits cnn.com, followed by npr.org, and theguardian.com.

#1
Visits:926,656,517
#2
Visits:126,934,559
#3
Visits:462,436,894
See more competitors

nytimes.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Nytimes.com’s traffic has dropped by -4.2% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 140% up to current paid search traffic.

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Organic Search Traffic

150.5M
-4.2%

Paid Search Traffic

980.1K
+140%

Branded Traffic Share

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nytimes.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to nytimes.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
I
InformationalThe user wants to find an answer to a specific question.
1
55,600,000
1.41
14.14
N
NavigationalThe user wants to find a specific page or site.
1
2,240,000
1.73
1.83
T
TransactionalThe user wants to complete an action(conversion).
1
1,830,000
0.7
1.5
I
InformationalThe user wants to find an answer to a specific question.
1
1,830,000
0.64
1.5
N
NavigationalThe user wants to find a specific page or site.
9
185,000,000
0
1.13
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Last updated: September 28, 2023