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obi.de

December 2021 Traffic Stats

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Die Nummer Eins in Deutschland: OBI Baumarkt - Online und in Ihrer Nähe immer für Sie da! Alles für Heimwerken, Bauen und Garten bei OBI

E-commerce and Retail
Furniture
Online services
Wholesalers and Liquidators
Country Rank189

Germany

Discover obi.de’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on obi.de’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

22.3M

Organic Search Traffic

22.2M
+9.2%

Paid Search Traffic

147.3K
-21.8%

Backlinks

3.5M

Web Traffic Statistics

obi.de traffic stats. Organic and paid traffic to obi.de on desktop.

Traffic Share by Device

obi.de traffic share across desktop & mobile web.

Desktop

15%

Mobile

85%

Traffic by Country

obi.de website traffic by country.

Country
All devices
Desktop
Mobile
DEGermany
95.89%12.6M14.12%85.88%
ATAustria
1.13%148.4K20.22%79.78%
NLNetherlands
0.52%68.0K23.08%76.92%
CHSwitzerland
0.42%55.0K17.77%82.23%
FRFrance
0.28%36.5K27.69%72.31%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

obi.de traffic/customer journey: sites users browse before and after visiting the domain

On obi.de, visitors mainly come from Direct (52.82% of traffic), followed by de.search.yahoo.com (4.06%). In most cases, after visiting obi.de, users go to doubleclick.net and google.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

85%
Your site
85%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
11
Broken
0
Have issues
81
Redirects
4
Blocked
4

Errors

808

Warnings

3923

Notice

1012

Thematic Reports

Crawlability

97%

HTTPS

99%

International SEO

95%

Core Web Vitals

40%

Site Performance

96%

International Linking

95%

Markup

83%