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otto.de

October 2021 Traffic Stats

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E-commerce / Shopping
Mobile
Country Rank30

Germany

Discover otto.de’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on otto.de’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

38.8M

Organic Search Traffic

35.8M
-9.3%

Paid Search Traffic

3.0M
+43.7%

Backlinks

14.1M

Web Traffic Statistics

otto.de traffic stats. Organic and paid traffic to otto.de on desktop.

Traffic Share by Device

otto.de traffic share across desktop & mobile web.

Desktop

16.2%

Mobile

83.8%

Traffic by Country

otto.de website traffic by country.

Country
All devices
Desktop
Mobile
DEGermany
96%61.8M15.29%84.71%
ATAustria
1.15%741.4K19.11%80.89%
CHSwitzerland
0.46%296.9K37.63%62.37%
PLPoland
0.29%189.3K27.89%72.11%
USUnited States
0.27%175.4K45.41%54.59%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

otto.de traffic/customer journey: sites users browse before and after visiting the domain

On otto.de, visitors mainly come from Direct (57.28% of traffic), followed by google.com (16.74%). In most cases, after visiting otto.de, users go to doubleclick.net and google.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

79%-1%
Your site
79%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
91
Redirects
5
Blocked
3

Errors

9
+1

Warnings

1659
-22

Notice

1189
-12

Thematic Reports

Crawlability

95%

HTTPS

100%

International SEO

N/A

Core Web Vitals

90%

Site Performance

92%

International Linking

91%

Markup

100%