Global Rank
Worldwide
otto.deAugust 2023 Traffic Stats
2,156
Country Rank
Germany67
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Show Me How To Access More DataVisits
40.7M
Authority Score
82
Site Health
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Traffic Cost
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Ad Spend
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otto.de Web Traffic Statistics
Get a snapshot of otto.de’s online performance by viewing its most critical traffic metrics
otto.de Traffic and Visitor Engagement
Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August otto.de received 40.7M visits with the average session duration 11:30. Compared to July traffic to otto.de has increased by 25.8%.
Visits
40.7M
+25.8%
Pages / Visit
4.4
Avg. Visit Duration
11:30
Bounce Rate
48.46%
Total Visits last 3 months
Aug40.7M
Jul32.4M
Jun38.8M
otto.de Website Traffic by Country
See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Otto.de's core audience is located in Germany followed by Austria, and United States.
| Country | All devices | Desktop | Mobile | |
|---|---|---|---|---|
| 93.74% | 38.2M | 29.26% | 70.74% | |
| 1.51% | 615.7K | 20.62% | 79.38% | |
| 0.82% | 335.7K | 16.02% | 83.98% | |
Poland | 0.54% | 221.7K | 4.14% | 95.86% |
| 0.54% | 221.7K | 26.63% | 73.37% |
otto.de Website Traffic Journey
Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
otto.de Competitors and Alternatives
Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Otto.de's audience also visits kaufland.de, followed by ladenzeile.de, and zalando.de.
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otto.de Organic and Paid Website Traffic
Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Otto.de’s traffic has increased by 2.2% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 34.8% up to current paid search traffic.
Organic Search Traffic
18.6M
+2.2%
Paid Search Traffic
2.2M
+34.8%
Branded Traffic Share
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otto.de Top Organic Keyword
Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to otto.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
otto.de Backlink Analytics
Analyze and track otto.de’s backlink profile with the fastest backlink database available
Discover the most valuable backlink portfolio in your niche
Spot toxic links and remove them before they cause harm to your website
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Backlink Stats
Dive into your competitor’s SEO Authority Score and backlink profile. Fast check Authority Score your domain and Google Penalty risk. It is FREE with Backlink Analytics!
Authority Score
82
Referring Domains
85.4K
-2.9%
Backlinks
121.4M
+5.8%
Google Penalty Risk
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Backlinks and Referring Domains
Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In August the number of backlinks to otto.de has increased by 5.8% and equals 121.4M. The amount of referring domains has dropped by -2.9% and equals 85.4K.
Last updated: September 21, 2023