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pennzoil.comAugust 2023 Traffic Stats

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Visits

391.3K

Authority Score

49

Traffic Cost

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Ad Spend

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pennzoil.com Web Traffic Statistics

Get a snapshot of pennzoil.com’s online performance by viewing its most critical traffic metrics

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Identify your competitor’s top products, services, and categories
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pennzoil.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August pennzoil.com received 391.3K visits with the average session duration 08:30. Compared to July traffic to pennzoil.com has decreased by -37.7%.

Visits

391.3K
-37.7%

Pages / Visit

1.6

Avg. Visit Duration

08:30

Bounce Rate

72.02%
Total Visits last 3 months
Aug391.3K
Jul628K
Jun220.2K
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pennzoil.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Pennzoil.com's core audience is located in United States followed by Canada, and Venezuela.

Country
All devices
Desktop
Mobile
75.53%295.6K15.21%84.79%
19.66%76.9K9.86%90.14%
Venezuela
2.36%9.2K0%100%
1.43%5.6K0%100%
Guatemala
0.37%1.4K100%0%
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pennzoil.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

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On pennzoil.com, visitors mainly come from google.com__Google organic (41.94% of traffic), followed by Direct (30.90%). In most cases, after visiting pennzoil.com, users go to google.com and autozone.com.

pennzoil.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Pennzoil.com's audience also visits castrol.com, followed by oilchangers.com, and mobil.com.

#1
Visits:1,428,503
#2
Visits:197,244
#3
Visits:712,253
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pennzoil.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Pennzoil.com’s traffic has dropped by -2.3% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -23.2% down to current paid search traffic.

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Organic Search Traffic

185K
-2.3%

Paid Search Traffic

2K
-23.2%

Branded Traffic Share

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pennzoil.com Top Organic Keyword

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to pennzoil.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Keyword
Intent
Pos.
Volume
CPC(USD)
Traffic %
N
NavigationalThe user wants to find a specific page or site.
1
27,100
1.8
15.7
T
TransactionalThe user wants to complete an action(conversion).
9
1,220,000
2.8
6.18
N
NavigationalThe user wants to find a specific page or site.
1
8,100
1.8
4.69
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
4,400
0.73
2.55
I
InformationalThe user wants to find an answer to a specific question.
T
TransactionalThe user wants to complete an action(conversion).
1
3,600
0.59
2.08
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Last updated: September 15, 2023