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rei.com

December 2021 Traffic Stats

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Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.

E-commerce and Retail
Sporting goods
Country Rank491

United States

Discover rei.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on rei.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

13.5M

Organic Search Traffic

13.5M
-5.8%

Paid Search Traffic

1.2K
+5.1%

Backlinks

10.3M

Web Traffic Statistics

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Traffic Share by Device

rei.com traffic share across desktop & mobile web.

Desktop

40.8%

Mobile

59.2%

Traffic by Country

rei.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
92.67%30.1M40.78%59.22%
DEGermany
1.23%401.2K12.38%87.62%
CACanada
1.18%382.8K39.56%60.44%
AUAustralia
0.34%110.1K25.76%74.24%
GBUnited Kingdom
0.34%109.9K27.31%72.69%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

rei.com traffic/customer journey: sites users browse before and after visiting the domain

On rei.com, visitors mainly come from Direct (53.51% of traffic), followed by google.com (20.81%). In most cases, after visiting rei.com, users go to google.com and demdex.net.

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Site Health

92%
Your site
92%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
12
Broken
0
Have issues
85
Redirects
2
Blocked
1

Errors

1

Warnings

359

Notice

37

Thematic Reports

Crawlability

97%

HTTPS

100%

International SEO

N/A

Core Web Vitals

11%

Site Performance

97%

International Linking

87%

Markup

100%