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sephora.com

June 2021 Traffic Stats

Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands

Global Rank1435

Worldwide

Country Rank
363

United States

Discover sephora.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on sephora.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

18.3M

Organic Search Traffic

17.8M
+1.4%

Paid Search Traffic

482.5K
+1.3%

Backlinks

9.6M

Web Traffic Statistics

sephora.com traffic stats. Organic and paid traffic to sephora.com on desktop.

Traffic Share by Device

sephora.com traffic share across desktop & mobile web.

Desktop

28.1%

Mobile

71.9%

Traffic by Country

sephora.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
69.14%24.9M26.68%73.32%
CACanada
15.52%5.6M28.72%71.28%
INIndia
0.96%344.6K11.76%88.24%
AUAustralia
0.77%278.9K41.98%58.02%
VNViet Nam
0.64%231.1K64.47%35.53%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

sephora.com traffic/customer journey: sites users browse before and after visiting the domain

On sephora.com, visitors mainly come from Direct (48.42% of traffic), followed by google.com (7.61%). In most cases, after visiting sephora.com, users go to paypal.com and successfactors.com.

Referring Domains

This chart shows sephora.com’s backlink profile growth over time in terms of total referring domains sending at least one inbound link to sephora.com.

Widget scope: Root Domain