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sephora.com

October 2021 Traffic Stats

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Discover the latest in beauty at Sephora. Explore our unrivaled selection of makeup, skin care, fragrance and more from classic and emerging brands

Beauty
E-commerce and Retail
Country Rank748

United States

Discover sephora.com’s search ranking and website traffic statistics. Reveal traffic-generation strategy and audience distribution. Spy on sephora.com’s traffic sources (organic and paid) with channel-by-channel performance data.

Search Traffic

17.4M

Organic Search Traffic

16.7M
+2.3%

Paid Search Traffic

661.0K
+2.9%

Backlinks

9.8M

Web Traffic Statistics

sephora.com traffic stats. Organic and paid traffic to sephora.com on desktop.

Traffic Share by Device

sephora.com traffic share across desktop & mobile web.

Desktop

35.1%

Mobile

64.9%

Traffic by Country

sephora.com website traffic by country.

Country
All devices
Desktop
Mobile
USUnited States
73.81%19.1M34.01%65.99%
CACanada
10.73%2.8M30.11%69.89%
INIndia
0.96%247.5K28.25%71.75%
FRFrance
0.89%231.1K52.73%47.27%
AUAustralia
0.75%194.7K30.68%69.32%

Traffic Sources

Direct

55.93%

Referral

24.45%

Search

13.67%

Social

5.95%

Paid

0%

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Traffic Journey

sephora.com traffic/customer journey: sites users browse before and after visiting the domain

On sephora.com, visitors mainly come from Direct (55.29% of traffic), followed by google.com (3.67%). In most cases, after visiting sephora.com, users go to doubleclick.net and google.com.

SEO Audit

The SEO Audit Tool is a website health checker that detects issues related to crawlability, content, links and coding.

Site Health

87%
Your site
87%
Top-10% websites92%
More about Site Health Score

Crawled Pages

100
Health
1
Broken
0
Have issues
96
Redirects
1
Blocked
2

Errors

3

Warnings

249
-4

Notice

29
+2

Thematic Reports

Crawlability

97%

HTTPS

100%
+1%

International SEO

N/A

Core Web Vitals

10%

Site Performance

96%

International Linking

96%

Markup

100%